Digital Marketing Executive

AuroEdu

Location

Vasant Vihar, New Delhi, India

Salary

₹5 – ₹7,00,000 per year

Posted

2025-04-23

About the job

Auro.edu is seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate should possess a deep understanding of digital marketing strategies, with a focus on Social Media, SEO, Content Marketing, and other relevant channels. This role requires a creative and analytical thinker who can develop and implement effective digital marketing campaigns to drive brand awareness, engagement, and lead generation.

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Create engaging content, including text, image, and video content, tailored to each platform's audience.
• Monitor social media trends and competitors, and adjust strategies accordingly.
• Analyse performance metrics and provide recommendations for improvement.
• Conduct keyword research and analysis to optimize website content.
• Implement on-page and off-page SEO best practices to improve organic search rankings.
• Stay updated on search engine algorithms and industry trends to ensure effective SEO strategies.
• Collaborate with content creators to produce SEO-friendly content.
• Develop and execute content marketing strategies to drive brand awareness and thought leadership.
• Create compelling and shareable content for various channels, including blog posts, articles, whitepapers, and more.
• Collaborate with internal teams to ensure consistent messaging and brand voice across all content.
• Create image/video content for Auro.ai/Auro.edu using Generative AI.
• Design and execute email marketing campaigns to nurture leads and engage existing customers.
• Segment email lists and personalize campaigns based on audience characteristics and behaviours.
• Monitor email campaign performance and optimize for better results.
• Utilize analytics tools to track, measure, and report on key performance indicators (KPIs).
• Provide regular reports on the effectiveness of digital marketing campaigns.
• Identify opportunities for improvement and optimization based on data insights.

Requirements

• Bachelor's or Master’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on social media, SEO, and content marketing.
• In-depth knowledge of social media platforms, SEO best practices, and content marketing strategies.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.
• Experience with paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
• Familiarity with marketing automation tools.
• Certifications in digital marketing or related fields.